Customer Experience Management

Great customer experience is mandatory

Delivering a great customer experience is recognised as one of the most important factors in customer retention and successful online business.

LifecycleMAGIQ can really help you in delivering a seamless customer experience, by ensuring that you deliver the right messages and content aligned to the brand and customer campaign at the very moment when visitors reach your website.

By using LifecycleMAGIQ to deliver your relevance marketing strategy you will make your visitors and customers feel as though you are treating them as an individual, driving a positive response to your marketing and your brand.

LifecycleMAGIQ recognises key behaviours that signal visitors' interest areas so that you can create triggers which deliver content about subjects they are interested in.

Hello, welcome back, or hi stranger?

By using the number of visits or the time since they last visited as a Trigger, you can make appropriate welcoming comments, or push appropriate content.

LifecycleMAGIQ can send emails to visitors who display certain behaviours, like have stopped visiting for a period of time or purchase frequency or values have declined.

These behaviours can trigger LifecycleMAGIQ to notify an email or Sales Automation system, perhaps making them a cool offer, or asking if there is a problem which has stopped them visiting, and encouraging them to tell you about it.

This can be a great way of handling anti-defection campaigns, promoting customer loyalty and highlighting problem areas in your web site or business processes.

Tip

Customer care: When you set up a LifecycleMAGIQ Trigger you can define how often or frequently a given message should be shown to a customer - so you can make sure you're not sounding like a stuck record and  'spamming them' with something they're not interested in.