Content Optimisation

The compromise

Writing web pages is always going to be a compromise – you have to decide on the most common or typical visitor and then add the words and images which you think will work best.

Web personalisation without compromise

LifecycleMAGIQ allows you to optimise the content you show to every individual visitor, delivering real-time personalised content based on that individual visitor's situation, without having to change your content management system or base pages - neatly avoiding the "typical user" compromise.

Using LifecycleMAGIQ you can automate the personalised delivery of relevant content to every web visitor, based on what you already know about them, what each visitor is doing right now in real-time, and based on the cross-channel campaigns that delivered them to your site.

You can decide what you want to trigger the delivery of content. You simply create Actions that are automatically triggered when they see a visitor that meets your criteria.

So now your content can be delivered based on a specific behaviour, a lifecycle stage, an RFM score or the search term used by the visitor. If a certain ad, PPC or email campaign is driving the visit your site, then LifecycleMAGIQ knows, and you can deliver the content associated to the campaign, presenting your brand, the message and a seamless customer experience, simply and effectively.

Any sort of content

You can automatically deliver any sort of content such as images, sequences, HTML, Script, Video and Flash and you can A/B test different content and messaging to optimise results.

LifecycleMAGIQ can deliver content stored in its own content library or alternatively, you can use content from your own CMS or even partner sites. Just hand LifecycleMAGIQ the URL for the content you want delivered and it will do the rest.

And all your content is delivered directly into a webpage without you having to change anything on your website or CMS, making it simple and easy, so you won’t need any IT support!


With LifecycleMAGIQ you can have a website that appears to have endless personalised landing pages. Visitors will automatically land on the personalised page delivered by LifecycleMAGIQ, without any SEO work,  because the page content changes dynamically to match the visitor, in the visitor's browser, in real-time.

Not just landing pages - but everywhere!

This approach can be extended throughout your website. Even if someone arrives on a deep-linked page it will still present them with relevant content, automatically, and of course it works on any page in a session, not just the visitor's' landing page.

Here’s an example

When considering engagement across the lifecycle, you might decide that you want to prompt someone who has seen a specific offer more than 3 times, but has not yet signed up, or is not yet a customer.

So you use LifecycleMAGIQ to add a banner advertising the offer, and even better, create a sign-up form, presented in the session of the visitor when the rule is triggered.

All of this without changing your CMS.

  • You will prompt people at the right time
  • You don't waste valuable screen real-estate advertising an offer to people who are just a casual one-time visitor
  • You will not be promoting an offer to an existing customers, cannibalising revenue, or irritating someone who has already signed up!