MAGIQ products are designed to help site owners provide a better experience to their customers by providing relevant and timely communications to those customers.
To do this MAGIQ solutions collect information about how visitors use sites which use our products. We know such sites as "Instrumented Sites". A site is instrumented if it includes the MAGIQ Insert provided for the site owner's use.
The Captured Information
Magiq gathers the following information about visitors in the following ways:
It looks at the user's IP address to determine their location in the world
It discovers the organisation providing their internet access in the same way
It discovers the search terms they used in reaching your site from search engines using the referral URLs
It uses text mining to find email addresses that users enter into the website
It also uses simple anonymous 1st-party cookies to remember returning visitors and link their sessions together in the visitor records it builds to help with the personalisation and optimisation process.
It records user's interactions with the site, pages viewed, clicks, text entered into forms, time on site, selections etc.
No other data is captured
MAGIQ can see nothing outside of the pages the visitors view on the instrumented site(s).
MAGIQ can't track visitors to other web sites.
MAGIQ can't link visitor data between sites operated by different MAGIQ customers - (e.g. if two organisations use MAGIQ and a visitor visits both sites The MAGIQ account or site owner on one site will know nothing about the visitor's actions or visits to the other site).
MAGIQ can't read the disks or other information on the user's computer.
MAGIQ's contracts require site owners not to store credit card information, and the system has automated systems to prevent collection of such data where possible.
The MAGIQ file only runs and inside the pages from the instrumented site. Nothing is downloaded to run outside of the visitor's browser - so spyware and personal firewall products will not stop the MAGIQ file from running because it is safe, and poses no security or privacy risk.
Data Protection & Processing
Any data MAGIQ captures about the user's behaviour in the browsing session is obfuscated (scrambled) before it is sent to MAGIQ's servers, if the page the user is using is a secure page this data will fully encrypted using SSL before it is sent, to protect the visitor's security.
The collected data is processed by MAGIQ's systems in Amazon's secure EC2 environment to create a record of each visit and compile records these into a history of each visitor's interactions with the site.
If the user does not provide the web site with any data to identify themselves, then this record will be anonymous.
If the user does provide personally identifiable data then this will be stored with their record.
These records are held in MAGIQ's systems in a secure environment. Each customer has it's own instance to make sure that their visitor's data cannot be accidentally accessed by other MAGIQ users.
Amazon's EC2 service (and other Cloud computing companies) provide computing power in the same way utilities provide you water and power at home or the office. You don't need to worry about where your electricity, water or gas come from or how they are produced - you just use the product and pay for what you use.
In the computing environment the same is true - but to ensure security and privacy the service provider provides you a "virtual computer" which operates and behaves just the same as a PC or Mac, but is dynamically created as part of a larger data centre when it is needed (people often call this "on-demand" or "utility" computing).
MAGIQ uses these virtual computers to operate its account, and undertake all the Triggers and Actions you define. These virtual computers are also called "Instances". They are a clone of a standard system - so each Magiq Account is running in its own instance, which is a clone of a standard MAGIQ system.
This approach makes the systems very secure, simple to manage and affordable.
Where is my Instance located?
When you open your account you tell us whether you want your instance to be located in America or the European Union (EEC/EU).
We will create your instance in the location you choose.
You should normally choose to locate your instance where your business is - as it will be holding some personal customer data (email addresses etc.) and the European privacy and US safe harbor laws normally require this.
You should check with your customer data management people or some other competent authority if you are not sure what to do.
Our support site includes more information, or you should also review our terms and conditions of service.
Lastly, if you have any questions or concerns about our management of visitor data, you can email me as CEO of MAGIQ Limited firstname.lastname@example.org but actually it's easier for us if you submit your question via the contact us page - thanks.
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