Smart - the 'do-everything' tool for the Expert!
Smart is the tool for the Magiq Virtuoso.
Smart provides access to all the session and customer state data that Magiq holds for your visitors - and that includes not only the information about their current visit, but also any history we have from their previous visits too.
Real-Time Rules
Smart allows you to set up gnomes with rules that trigger in real-time based on the state of the customer's live session and their history.
So, for example, you can define a gnome to trigger on a customer's third visit if they have not converted from 'looker' to 'buyer', or one if their last visit was more than 3 days ago and they are visiting from the UK, but not if they have purchased in the last month!
When the rules trigger, the gnome will replace the piece of content it is looking after with the new content you define. The content you replace can be a simple image, or any named element in the page. You can replace it with another image, a snippet of HTML, a JavaScript file - so there is no limit to the possibilities!
You can have as many rules as you like and change them as often as you like and you will only be charged when the rules/gnomes fire.
Real-time & Historical Data
Smart's gnomes can use the live session data (such as did this session originate from an Organic Search or a "Brand Aware" customer), but they also have access to the historic information about this customer - ( the number of visits, recency, frequency, or the type of campaign that originally acquired them as a visitor.)
Rules can be simple or complex involving a simple "test" or a complex piece of logic, and you can use advanced matches such as "like" or even RegEx expressions!
(If you don't know about RegEx then just feel grateful! - if you want to learn, then click this link (but it comes with a health warning about how it makes you feel!)
Advanced Features
Magiq is in fact a very powerful system. The gnomes can be trained to process, and access huge amounts of data about your visitors. (Look at the image on the left to get an impression of the data Magiq can maintain for you and Smart can manipulate.)
As you can see this includes shopping basket data, media events, goals and transactions. Magiq can also classify your visitors into multiple segments that you define based on their behavior, history (e.g. purchase history) etc. One favorite segmentation is Browser/Intender/Purchaser.
However, to be able to work with such detailed information Smart's gnomes will need some training from our experts (for example how the shopping basket or search engine process works on your site, or what segments you want to create).
If you need your gnomes trained to undertake this kind of work then you will need to speak to our gnome training team!
To start this process drop us a line via the contact us page, explain what you are trying to do and we will get back and give you a feel for how easy or hard that will be and the likely costs.
