Magiq Defection List Generator

Retain identifies online customers that may be about to defect to a competitor and compiles a daily list for you to download and action. Don’t let your customers drift away. Retain is an easy-to-use tool that can cut churn rates and improve retention of your valuable customers.

Retain uses the RFM data we compile for each visitor and industry-proven algorithms which automatically identify the customers who are looking "at risk".(Wiki on RFM)

Magiq Retain ensures that having put all your time and financial investment into acquiring valuable customers you do not get into the state where the first  time you know that you have lost them it is to late, they have already gone.

By using the automatically-gathered e-mail addresses provided in this daily download, you can act before it's too late and ensure that you maximize the revenue from your customer base.

You can send them well-timed special  offers, or engage them in a dialogue which can help you discover what is going wrong - it works like Magiq!

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Benefits

  • Reduced customer churn rates
  • Improved customer relationship management
  • Focus on your customers - down to the level of the individual
  • Fast
  • Reliable
  • Secure
  • Effective

 

 

 

 

Retain in Action

By computing each visitor's RFM score and segmenting your audience to highlight the at-risk visitors, Retain will provide you with lists of visitors you should be talking to today.

So what should you say?

 New product alert?

Perhaps you have just launched a new product or service you should tell them about?

A personalized offer?

Retain's lists include the search terms each visitor has used - so perhaps there is something specifically of interest to them that you could mention (in the e-mail subject line is a good plan!)

Loyalty voucher mailing?

Maybe a loyal-customer voucher can work - "come today and quote this number for free delivery" 

Is there a problem?

Perhaps their absence is a result of a problem they have had with your site or service? Ask them - you never know just how valuable the answers will be!

 Don't be a stranger

Sometimes just a friendly reminder  or a "We're missing you" message is all it takes to make a customer feel wanted!

We've got a Gnome for that!