LifecycleMAGIQ - An Introduction

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Cookie Law Compliance

LifecycleMAGIQ provides one of the easiest, smartest and most effective ways of dealing with the ‘Cookie’ legislation that will affect all UK online businesses from the end of May 2012.

Campaign Automation

LifecycleMAGIQ combines a complete view of each visitor's history with what they are doing right now on your website. It does exactly this for every visitor, linking history and real-time activity, letting you target each individual at the right time, with the right campaign - in real-time!

By taking a real-time visitor lifecycle marketing approach LifecycleMAGIQ makes the process of engaging web visitors with relevant timely content much simpler, automating the delivery of messages and the targeting of individual users at key moments in their lifecycle, all in real-time.

Content Optimisation

LifecycleMAGIQ allows you to optimise the content you show to every individual visitor, delivering real-time personalised content based on that individual visitor's situation, without having to change your content management system or base pages.

Your content can be delivered based on a visitor’s specific behaviour, a lifecycle stage, an RFM score or the search term used. If a certain ad, PPC or email campaign is driving the visit to your site, then LifecycleMAGIQ knows, and you can deliver the content associated to the campaign, presenting your brand, the message and a seamless customer experience, simply and effectively.

Sales Automation

Today, many organisations use Salesforce.com* to automate their sales activities, increase productivity and grow sales results. Now, with LifecycleMAGIQ, you can connect your website visitors to your sales teams so they can more effectively engage prospects based on their online behaviour - simply and quickly. Triggers can send alerts via Salesforce.com to your sales and customer account teams when online visitors exhibit the behaviours that identify them as a sales prospect, or engage with your website through the sales process, or respond to an advertising or email campaign.

Landing Page Optimisation

LifecycleMAGIQ allows you to optimise the content you show to every arriving visitor automatically, wherever and whenever they land on your website. Automate the creation and delivery of personalised landing pages to every web visitor, based on what you already know about them, what each visitor is doing right now in real-time, and based on the cross-channel campaigns or SEO that delivered them to your site.

A/B Testing

When you target people with messages and content using LifecycleMAGIQ it automatically creates a control group that are excluded from the campaign.

This gives you an automatic and accurate blind testing mechanism of your exact chosen segment to evaluate the effectiveness of each campaign or action on that target audience. Because the control group consists of visitors with exactly the same profile as the people you are targeting, the relative performance of the two groups clearly demonstrates the difference in the conversion rates between the two.

Conversion Optimisation

LifecycleMAGIQ helps optimise your conversion rates by tracking everything that visitors do and experience and recording when individuals convert. LifecycleMAGIQ identifies which of your visitor behaviours, campaigns, search terms, Triggers and Actions are making the most positive contribution to conversion. Armed with this information you can optimise every aspect of your marketing; from SEO and affiliate programs, to your cross-channel marketing activities that drive traffic.

Customer Experience Management

Delivering a great customer experience is recognised as one of the most important factors in customer retention and successful online business. LifecycleMAGIQ can really help you in delivering a seamless and great customer experience by ensuring that you deliver the right messages and content, aligned to the brand and customer campaign, at the very moment when visitors reach your website.

Cross-Channel Marketing

While we are all trying to drive visitors online to reduce customer service costs, there are times when a well-timed 'phone call or email can make the difference. For example, if you have seen an individual repeatedly add items to their basket, but not complete the sale it might be worth giving them a call to find out if there was a problem or prompt them with an email and offer a further incentive to buy. LifecycleMAGIQ will help you build on this insight.

Email Re-Targeting

Re-targeting potential customers that have previously been to your website with personalised marketing messages, based on their previous interest and behaviour, focuses your efforts on your most valuable prospects helping to really engage them.

LifecycleMAGIQ allows you to re-target potential customers that have previously been to your website with personalised marketing messages, based on their previous interest and behaviour, focuses your efforts on your most valuable prospects helping to really engage them.

Personalised Re-Marketing

Because LifecycleMAGIQ is keeping track of each individual's actions and history, re-marketing using the data stored in the visitor's MAGIQprofile is really simple. Now you can define re-marketing campaigns based on individual insight, and down to a segmentation of one for maximum impact.

LifecycleMAGIQ re-marketing can be implemented across channels too. Just define actions to deliver personalised re-marketing content into web pages when they next return or send them an email focussed on their interests, or send an alert and database update to Salesforce.com to trigger your telesales or call centre teams into action on the phone.

Behavioural Targeting

Responding to customers' behaviour and history in real-time with relevant messages and content is what LifecycleMAGIQ is about; and it's simple.

Whether that behaviour is the visitor responding to an email campaign, clicking through from an affiliate, or selecting an offer on a web page you can act on this behaviour.

Campaign Attribution

We all spend a lot of time setting up campaigns, but knowing if they were a success is harder. LifecycleMAGIQ's campaign attribution model can provide the answer. It gives a great understanding of what is working and what is not, over thousands of individual conversions on your site that you can immediately understand and action.

Search Conversion Optimisation

With LifecycleMAGIQ you can now use SEO to deliver conversion and significantly increase the returns on your SEO spend. LifecycleMAGIQ's ability to dynamically personalise webpage content to reflect the search terms visitors are using is extremely powerful and is proven to drive conversion and sales value. Now you can have 100% accurate SEO campaigns because LifecycleMAGIQ always provides visitors a landing page with content related to their interests, and it works for every search engine and for all PPC and Organic search activity.

Web Page Personlisation

LifecycleMAGIQ gives marketers a timely and cost-effective approach to web page personalisation, putting them in control. So rather than relying on the web or IT teams to respond, you can act as fast as your competitors and visitors do! You can postpone that expensive site redevelopment and stick with your existing static site and use LifecycleMAGIQ to apply a 'personalisation overlay' to your well established website foundation.

Lead Building

LifecycleMAGIQ's automatic data capture takes personal data from the forms on your website and links this data with the behavioural data stored in each visitor's MAGIQprofiles.

Armed with this and our automatic RFM scoring, LifecycleMAGIQ can spot your hot prospects and deliver them in real-time to your sales teams via Salesforce.com. Now marketing can be the stars!

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