How we charge for the Magiq...
This page explains how we charge for your use of Magiq.
All the prices are in US Dollars (this excludes tax).
We will bill your chosen Credit Card (or Invoice you) in the first week of each calendar month for your usage of the service over the previous month.
How the Charging works
Based on Usage
Magiq charges are all usage based (typically some form of 'cost per thousand' (CPM)). The charges for each product are listed in the sections below.
One of Magiq's real strengths is that it tracks visitor behavior over time, building up a history of each of your visitors and customers making your communications with them more relevant - being based on their historic activity and what they are doing right now on your sites.
First 50,000 records free
Magiq 'Record-Keeping Gnomes' compile and keep these records. You will be assigned a gnome for your account, she will keep records of each visitor's behavior to build up this historic record. She will keep records of up to 50,000 visitors a month for free - if your site has more unique individuals than this Magiq will add a record-keeping charge to your bill (see below).
We will bill you on the 1st day of each calendar month following the date when you open your account, and on the first day of each following month.
Minimum monthly charge
There is a minimum monthly charge which is credited to your usage account. Credit is deducted from your product charges. So, your initial expenditure each month is covered by your monthly fee.
Product Charges
Chameleon
You set up Chameleon Gnomes to optimize landing (or other) pages based on the search terms customers use. We charge you $1.50 for every thousand page impressions of pages you have set Chameleon Gnomes to work on (CPM).
Locale
You set up Locale Gnomes to optimize pages based on the location or language of the visitor. We charge you $2.00 for every thousand impressions of pages you have set Locale Gnomes to work on (CPM).
Retain
Retain is charged by the number of at-risk customer records you download. We charge you $5.00 per thousand downloaded records. Retain needs the historical records of your visitors and their actions, so we can alert you when they look at risk of leaving. These records are kept by Magiq's Record-Keeping Gnomes, make sure she has enough budget or Retain will not be able to tell you about all the visitors who look at risk.
Prospect
Prospect is charged by the number of prospect records you download. We charge you $5.00 per thousand downloaded records. Prospect needs the historical records of your visitors and their actions, so we can alert you when they look at risk of leaving. These records are kept by Magiq's Record-Keeping Gnomes, make sure she has enough budget, or Prospect will not find all the opportunities your visitors represent.
Smart
You can set up Smart Gnomes to work anywhere on the site, you decide under what circumstances and on what pages they spring into action to adjust the page content and implement your instructions. So we charge you $2.00 for every 1,000 times your instructions trigger them into action.
Smart can also make use of the customer histories maintained by your Record Keeping Gnome - make sure she has enough budget to do her job.
Your Record-Keeping Gnome
Magiq's minimum monthly charge includes your own Record-Keeping Gnome. She will record the behavior and history of your first 50,000 individual visitors, and will compute and maintain their RFM scores. If you have more than 50,000 people using your site you will need to give her a bigger budget. She will keep additional records at the price of $0.50 (50 cents) per thousand records per month.
If she runs out of money, she will continue to maintain the records she has (updating visit counts etc.) but she will not add records for new visitors. So the products which use her records will become less effective. She will remove records of defected customers from her lists (people who don't come back for 12 months) so you won't be paying for customers who are no longer relevant.
You can't reduce her budget below the number of records she is already keeping (as you asked her to look after them for the whole month). If you do set her budget lower than needed to look after the current records, then at the start of the next month she will delete enough records to operate within the newly set budget. To do this she will delete the newest visitor's records to preserve as much history of your long-term customers as possible. However, you will still be billed for the records she has accumulated for the current month, up to the point you reset her budget.
Spending Limits and Budgeting
You give each gnome you set up a monthly budget to work with. When this budget is spent they stop work. You can allocate them more or less money, at any time.
Clearly, you can reduce a gnome’s budget below the amount they have already spent in the current 'month'!
If you do set the budget lower than this amount you have effectively put the gnome to sleep until the end of the month. When the new month starts they will start working again under their new budget.
Remember your minimum monthly fee is always available to be spent on any of the products or gnomes you set up – your minimum monthly fee will be used up first, then we will add any additional fees to your bill.
It's a good idea to set quite small budgets for new gnomes until you know they are working hard for you – when you are happy with their work you can give them more.
Where billing is related to 'per thousand' amounts, then we will just round up the number of items to the next nearest thousand and bill you for that - so if you have processed 105,677 chameleon page impressions then we will bill you for 106,000.
Don't Forget...
Don't forget to keep an eye on your record-keeping gnome's budget, if you are using her data (via Retain, Prospect or Smart) - or if you plan to use it in the future.
Your Magiq control panel includes calculators which will help you understand how much each of your gnomes and product will need to spend to keep them going to the end of the month.
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