Magiq's Marketing Gnomes

OK, well we need to own up - there aren't really any Gnomes inside Magiq's products, but there might as well be - because our systems are about as good as the average Gnome in making magical things happen!

What actually makes our systems work is state-of-the art web technology which uses real-time and historic data on your visitors' behavior in using your site to "do the right thing" - see "a gnome-free zone" 

Each of Magiq's Products tackles a specific digital marketing challenge, and provides cost effective, pay-as-you-go solutions to the challenge.

Why Gnomes?

We decided that the idea of gnomes was a good metaphor for those of us with a non-technical mind-set, to understand how Magiq works and how you control it - after all Magiq is designed for non-technical people, so sinking into techno-babble to describe things was not a good approach!

The idea is that you hire gnomes to look after specific things - so perhaps there is a banner with pricing which you want Magiq Locale to adjust to show the right local prices to each visitor. So you hire a gnome to do this, give him a name (say "Gordon"), provide him with some instructions on which price-list graphics or text to show in which geographies, give him a budget to work with (Locale gnomes charge five dollars for each thousand impressions of the pages they are looking after), and set him to work - as simple as that!

You can start with one product (for example Magiq's Chameleon product which customizes landing (or other) pages in real-time based on visitor's search terms) and see how it works.

We will start collecting and compiling data about your visitors and building their histories as soon as you open your Magiq account, so if you then choose another product, it will instantly have all your customer history and behavior to draw on.