Magiq's products can be used for many things, some very obvious and some quite subtle.

This list provides some ideas to get your ideas flowing - if you have others then why not tell the rest of the Magiq community via the forum - or see other people's ideas and experiences.

Things you could do with Magiq

Chameleon

Chameleon's automatic search-based personalization can be used to do all sorts of things to make your site more attractive, to improve your conversion rates, to save the visitors time, or to give them a better experience.

Here are some ideas to set your creative juices flowwwwwing...

Automatic SEO

Instead of buying adwords and pointing them to lots of landing pages, why not point them all to your home page and use Magiq to adjust the content? Improve search rank overnight!

Convert more visitors

Everyone knows that targeted landing pages convert better - use Magiq to make yours relevant to every visitor.

Optimize for the world!

Magiq's gnomes know about almost all the world's search engines. So hire one and it will optimize your site for visitors arriving from any of them!

Add more relevant links

Use Chameleon gnomes to make links all across your site point to content related to each visitor's search terms.

Cut your PPC budget

There is no need to pay SEO or PPC charges to get people to the right place in your site - let Magiq's gnomes do the job.

We've got a Gnome for that!

Locale

Check out these ideas for ways to use Locale to make your site more relevant...

Local Pricing

Maybe you want to quote your prices in a local currency, or you have differing prices by region - just hire a gnome to replace the right content on the pages and every visitor will get the right prices!

Local Language

Trying to convert your entire site to Zulu with gnomes might be a little tough, but perhaps you can put a welcome message on a home page for your key markets, directing visitors to a local contact or web site.

Local Dealers

Help your dealers find business from your site - hire a Locale gnome to put the local dealer contact information for each and every visitor.

Looking right at home

What looks fantastic for one national audience might not go down so well in another place - perhaps you just need to flip the color of the page background - or replace that national flag!

We've got a gnome for that!

Retain

By computing each visitor's RFM score and segmenting your audience to highlight the at-risk visitors, Retain will provide you with lists of visitors you should be talking to today.

So what should you say?

New product alert?

Perhaps you have just launched a new product, you should tell them about?

A personalized offer?

Retain's lists include the search terms each visitor has used - so perhaps there is something specifically of interest to them that you could mention (in the e-mail subject line is a good plan!)

Loyalty voucher mailing?

Maybe a loyal-customer voucher can work - "come today and quote this number for free delivery"

Is there a problem?

Perhaps their absence is a result of a problem they have had with your site or service? Ask them - you never know just how valuable the answers will be!

Don't be a stranger

Sometimes just a friendly reminder or a "we're missing you" message is all it takes to make a customer feel wanted!

We've got a Gnome for that!

Prospect

Armed with a list of hot prospects from Magiq Prospect you can really make a difference to your business. Take a look at these ideas...

Leads for the field and channels

If you have a reseller or dealer channel, Magiq Prospect can turn you into a veritable hero!

Prospect provide lists of people who look ready to buy.

The lists includes their location, organization (or ISP), the things they have been looking for, as well as their e-mail address. Send them out to the channel and be a hero every day!

These lists will look like manna from heaven to the field sales teams too!

Don't forget to have lots of links on your site for users to enter their e-mail addresses (competitions, downloads etc.) as this is where Magiq gets its e-mail data from.

Do not forget to tell your visitors that you collect e-mail addresses and might contact them. Or if you already use opt-out lists, remember to filter Magiq Prospect's lists against these before you use them.

We've got a Gnome for that!

Smart

Where can we begin?

With all the data Smart has on tap, the real-time campaigns you can run are only limited by your imagination.

Dropped Basket?

One customer uses Smart to look out for customers who abandon baskets, and if they don't complete in a day or so they push a reminder into the pages to prompt the conversion.

Renewal Reminder

If you have a renewal business (e.g. annual insurance renewals), then just remind the customer's when their policy is due (11 months after their last purchase?)

Tipping the conversion balance

Perhaps they have visited over 5 times, but still not made their first purchase - a special offer just for them might be what it takes!

We've got a Gnome for that!