Press Releases

Businesses overlook behavioural data about their customers, analytics firm says

27 August 2013 – Online customer behavioural data is often undervalued and rarely fully exploited to truly understand the motivations and future behaviour of site visitors, says digital analytics company Redsella.

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Most companies unaware of how to use big data for marketing insight

7 August 2013 – In spite of an increase in operational spend on marketing activities,* most mid-market companies still lack the skills, knowledge and technology to use big data effectively for marketing purposes. Big data analytics provider Differentia Consulting is addressing the lack of credible and efficient marketing analytics solutions in a new strategic partnership with lifecycle marketing company MAGIQ.

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Heat, Grazia, FHM and MCN embrace lifecycle marketing with MAGIQ

27 June 2013 – The Bauer Media Group (BMG), owner of influential multi-platform brands including heat, Grazia, Empire and Motor Cycle News has chosen real-time lifecycle marketing company MAGIQ to help develop its customer acquisition strategy.

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Lifecycle marketing company MAGIQ appoints award-winning Gartner sales director

20 March 2013 – Real-time lifecycle marketing company MAGIQ has appointed award-winning former Gartner employee Sarah O’Keefe as its new VP Sales.

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MAGIQ eases reporting headache for marketers with enhanced business-focused reporting and predictive analytics

31 January 2013 – MAGIQ, the real-time lifecycle marketing company, today announces the launch of enhanced business-focused reporting tools as part of its LifecycleMAGIQ marketing automation solution, which helps marketers with cross-channel behavioural targeting and real-time web personalisation.

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Magiq introduces a host of new partners at this year’s JUMP 2012

10 October 2012 – MAGIQ, the lifecycle marketing company is again sponsoring Jump. At the event, MAGIQ is announcing new partnerships with a set of organisations that are focused on helping customers deliver great lifecycle marketing campaigns and supporting LifecycleMAGIQ customers in new geographies.
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Magiq partners with Battenberg to help companies Market like a Megabrand

20 September 2012 – Businesses that want to have the same key insights into their customers that the Megabrands enjoy will be even better placed to do so following the new partnership between marketing analytics experts Battenberg and lifecycle marketing service provider MAGIQ.

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Dennis Publishing choose LifecycleMAGIQ to turn traffic into paying customers with smart “registration fence” solution.

14 May 2012 – LifecycleMAGIQ’s real-time lifecycle marketing solution will allow Dennis Publishing to increase registrations by targeting visitors with content based on a better understanding of each individual visitor’s behaviour.

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MAGIQ Launches Cookie Law Compliance Solution To Keep Online Businesses Legal.

24 April 2012 – With UK Privacy legislation due to be enforced from 26th May, 2012, businesses urgently need to get compliant before they fall foul of the law and fines are imposed.

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MAGIQ launches LifecycleMAGIQ

28 February 2012 – MAGIQ launches LifecycleMAGIQ, a real-time, cross-channel, lifecycle marketing solution for online marketers.
LifecycleMAGIQ gives users the power and technology needed to market like a Megabrand.

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Chris Underhill joins leading Lifecycle Marketing firm as non-executive director.

20 February 2012 – MAGIQ has today announced the appointment of Chris Underhill, a new non-executive director.  Underhill, who previously held the role of CEO at SmartFOCUS Group, joins MAGIQ to help launch its new Lifecycle Marketing product, LifecycleMAGIQ, and support the company’s future expansion strategies.

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Hotel Reservation Service turns to MAGIQ for mobile optimisation. Within minutes, website adapted for all major mobile devices and browsers

Making hotel bookings on the move is now even easier, thanks to improvements made to HRS.com by MAGIQ, the on-demand digital marketing company.

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HRS turns to dynamic online personalisation to improve customer service.

Making hotel bookings on the move is now even easier, thanks to improvements made to HRS.com by MAGIQ, the on-demand digital marketing company.

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INSTANT 15% INCREASE IN CONVERSION RATES FOR FBTO DUE TO MAGIQ’S DIGITAL MARKETING TECHNOLOGY

26th November 2009 – Trigger-based digital marketing services enable insurance company FBTO to optimise website content for the individual visitor, identify extra revenue opportunities and increase conversion rates by 15%.

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